| |
|
Protecting consumer products against counterfeiting and fraudulent imports are major concerns for every brand owner. It is a constant battle as illicit imports and counterfeiting increase.
AlpVision Brand Protection Solutions already protect over a billion items worldwide against counterfeiting
Contact AlpVision to know how to develop a worldwide anti-counterfeiting and brand protection program.
|
|
It is estimated (OECD) that international trade in counterfeit and pirated products
could have been up to USD 200 billion in 2005, not including domestically produced and consumed products, nor pirated digital products delivered via Internet.
Is your brand adequately protected?
Do not wait for goodwill losses to take steps to prevent counterfeiting.
|
| Brand
protection solutions at a glance: |
| |
The
various brand protection solutions
available in the market can be sorted
in two main families: |
 Visible or OVERT protection solutions such as holograms, optical variable ink, guilloches, microtext, special screens or two dimensional matrix codes. |
Invisible to the naked eye or COVERT security solutions such as special inks. Another very effective, proven covert security solution is Cryptoglyph, which uses standard visible ink to print invisible encrypted marks. |
|
|
|
Highest security level for the lowest cost: |
| (click on the image to enlarge) |
AlpVision
is a leading supplier of covert
brand protection and gray market
detection solutions using standard ink,
standard packaging production tools and
off-the-shelf consumer electronics for authentication.
AlpVision brings the highest security level for
the lowest cost.
AlpVision
digital security solutions are fully controlled
by the brand owner. They are based
on licensed software thereby
reducing the number of intervening parties
to a minimum. This increases efficiency and most importantly, secrecy and security.
|
|
|
| Protect
billions of FMCG: | |
For
Fast Moving Consumer Goods (FMCG), the most effective and simplest
way to identify genuine
products from fakes is to invisibly mark
both the flexible packaging and the carton box.
This is because
counterfeiters often mix genuine
primary packaging (i.e. blister packs)
with fake ones, using genuine secondary
packaging.
Cryptoglyph and Hybrid Cryptoglyph
are AlpVision security packaging solutions that invisibly mark
primary and secondary packaging for
food, beverage, cosmetics and pharmaceutical
products or any other FMCG products. These security features are compliant with FDA 21 CFR Part 11 requirements. |
 |
|
Watch
the video to see how invisible marking
is produced using visible ink in standard
packaging manufacturing or visit
the Cryptoglyph page for a deeper
understanding of how it is used for packaging protection.
|
|
| |
Protect
solid packaging and solid objects: |
 |
For bottles, cans, flasks or other
conditioning as well as for metallic or
plastic parts such as wristwatches, automotive
spare parts etc., AlpVision developed
Fingerprint, a Read-Only technology based
on the identification of the intrinsic
characteristics of a solid part. This
unique pattern depends on the raw material
and the industrial manufacturing process
used.
No additional markings
are necessary. Digital Imaging Software
is used to identify
the genuine object from fake ones. Visit
the Fingerprint page for a
complete description of the technical
foundations |
|
| Go global using
online authentication: | |
Global
markets need global mobile solutions working
worldwide. AlpVision developed Krypsos,
an open platform that integrates various
levels of product security detection as
well as delivering information about
products.
Krypsos is an online
brand authentication system, which includes
the Cryptoglyph covert security
solution as well as Fingerprint, the AlpVision detection
solution based on intrinsic characteristics
of the product. Third party overt coding
such as Bar Codes, two dimensional matrix codes or OCR can also
be included.
Visit the Krypsos page to have a detailed
description of the online server and its functionalities. |
|
|
| |
Authenticate products in the field: |
 |
Simple off-the-shelf
flatbed scanner, digital camera or camera phone are used
when inspecting products in the field with AlpVision
detection software.
An information is sent
to the secured online authentication system
which returns a "genuine" or "fake" verdict
after a few seconds. |
