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Protecting consumer products against counterfeiting and fraudulent imports are major concerns for every brand owner. It is a constant battle as illicit imports and counterfeiting increase.

AlpVision Brand Protection Solutions already protect over a billion items worldwide against counterfeiting

Contact AlpVision to know how to develop a worldwide anti-counterfeiting and brand protection program.

It is estimated (OECD) that international trade in counterfeit and pirated products could have been up to USD 200 billion in 2005, not including domestically produced and consumed products, nor pirated digital products delivered via Internet.

Is your brand adequately protected?
Do not wait for goodwill losses to take steps to prevent counterfeiting.

Brand protection solutions at a glance:

The various brand protection solutions available in the market can be sorted in two main families:

Visible or OVERT protection solutions such as holograms, optical variable ink, guilloches, microtext, special screens or two dimensional matrix codes.

Invisible to the naked eye or COVERT security solutions such as special inks. Another very effective, proven covert security solution is Cryptoglyph, which uses standard visible ink to print invisible encrypted marks.

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Highest security level for the lowest cost:

(click on the image to enlarge)

AlpVision is a leading supplier of covert brand protection and gray market detection solutions using standard ink, standard packaging production tools and off-the-shelf consumer electronics for authentication. AlpVision brings the highest security level for the lowest cost.

AlpVision digital security solutions are fully controlled by the brand owner. They are based on licensed software thereby reducing the number of intervening parties to a minimum. This increases efficiency and most importantly, secrecy and security.

Protect billions of FMCG: 

For Fast Moving Consumer Goods (FMCG), the most effective and simplest way to identify genuine products from fakes is to invisibly mark both the flexible packaging and the carton box. This is because counterfeiters often mix genuine primary packaging (i.e. blister packs) with fake ones, using genuine secondary packaging.

Cryptoglyph and Hybrid Cryptoglyph are AlpVision security packaging solutions that invisibly mark primary and secondary packaging for food, beverage, cosmetics and pharmaceutical products or any other FMCG products. These security features are compliant with FDA 21 CFR Part 11 requirements.

Cryptoglyph Video Clip Watch the video to see how invisible marking is produced using visible ink in standard packaging manufacturing or visit the Cryptoglyph page for a deeper understanding of how it is used for packaging protection.

  Protect solid packaging and solid objects:

For bottles, cans, flasks or other conditioning as well as for metallic or plastic parts such as wristwatches, automotive spare parts etc., AlpVision developed Fingerprint, a Read-Only technology based on the identification of the intrinsic characteristics of a solid part. This unique pattern depends on the raw material and the industrial manufacturing process used.

No additional markings are necessary. Digital Imaging Software is used to identify the genuine object from fake ones. Visit the Fingerprint page for a complete description of the technical foundations

Go global using online authentication: 

Global markets need global mobile solutions working worldwide. AlpVision developed Krypsos, an open platform that integrates various levels of product security detection as well as delivering information about products.

Krypsos is an online brand authentication system, which includes the Cryptoglyph covert security solution as well as Fingerprint, the AlpVision detection solution based on intrinsic characteristics of the product. Third party overt coding such as Bar Codes, two dimensional matrix codes or OCR can also be included.

Visit the Krypsos page to have a detailed description of the online server and its functionalities.

  Authenticate products in the field:

Simple off-the-shelf flatbed scanner, digital camera or camera phone are used when inspecting products in the field with AlpVision detection software.

An information is sent to the secured online authentication system which returns a "genuine" or "fake" verdict after a few seconds.

Gray market alert: 

This two-way communication process ensures full security of the encryption system and allows instant consolidation of the field track & trace verification. Below are consolidation charts showing gray market alerts.

 
     
Cryptoglyph and AlpVision are registered trademarks of AlpVision SA. Fingerprint and Krypsos are trademarks of AlpVision SA.
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